Elite Beach Rentals

Meet The Team

Jason Smolarek

Jason Smolarek, Founder/CEO

Jason@EliteBeachRentals.com | 262.203.2496

With more than 15 years of hospitality management experience and a Bachelor of Science Degree in Hotel, Restaurant, and Tourism Management from University of Wisconsin-Stout, I’ve managed operations small and large all over the US and have a keen eye and passion, specifically for the vacation rental industry.  

I’ve been in the vacation rental industry for about 11-years.  I got my start in the industry while living in Destin, FL by working as General Manager for Southern Vacations overseeing the management of 300+ properties along Scenic Highway 30a, Panama City Beach, and Port St Joe.  After Southern, I was Director of Operations for Wyndham Vacation Rentals in Panama City Beach managing housekeeping and maintenance for 350+ condos and was also the Director of Business Development for Seascape Resort responsible for the rental property growth plan of 200+ onsite condos.  

In October of 2021, my mom and I started our own vacation rental management company in Lake Geneva, WI called Elite Lake Rentals.  I grew the portfolio from 0 to 5 properties in just five months and now we manage 10 homes there and growing.  My mom handles the day-to-day operations coordinating housekeeping, maintenance, and guest services and I manage all business development, marketing, and tech.  

Between Heather and I, we have a wealth of knowledge about managing vacation rental properties.  Our goal is not to be the largest management company on the beach but to provide the best service to both our homeowners and guests.

Heather Smolarek

Heather Smolarek, COO

Heather@EliteBeachRentals.com | 262.215.4252

With 10 years specializing in the Vacation Rental industry throughout Florida, I’ve managed operations at a high level for both small and large companies all over the state. Most recently, I spent a little over a year at Kasa, building their Single Family Home division.  For almost three years prior to joining Kasa, I was Regional Director of Operations at Vacasa, overseeing the Florida Peninsula with more than 2,000 properties under my leadership. I began my career in Destin, Florida as the Director of Guest Services for Southern Vacation Rentals and then went on to Wyndham Vacation Rentals where I quickly moved my way up to General Manager opening and operating The Pointe Resort on the beautiful Scenic Highway 30a.

 I have a deep understanding of everything it takes to be successful in this industry, from caring for the properties, rates, third party channels, technology, and rental projections, to devotedly working hard at building local connections and  driving direct bookings for repeat guests. I strive to find fundamental solutions for issues within the industry, rather than a symptomatic fix. I pride myself on improving and retaining owner relationships and guest experience. Caring for others and solving issues, can make all the difference, and is what really feeds my soul.

Whether you are a brand new vacation rental homeowner or a seasoned vet, I can take your property to the next level in both care and service, and look forward to meeting you soon!